See Monterey.
Monterey County had a unique perception and awareness problem. Pebble Beach, Monterey Pier, Carmel-by-the-Sea, Salinas, and Big Sur — incredible and widely-known destinations individually — are all within the same county, but for some reason, no one knows it. We came up with a campaign to tie all these individual vacation destinations together and drive repeat visitation.
Never the Same Trip Twice.
With a limited budget, we largely leveraged stock photography sources to license photography and video footage to support this campaign. The natural beauty of Monterey County made this possible.
All images featured on this page were licensed by MCCVB and STRUCK for use throughout the campaign duration.
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Carmel.
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Monterey Aquarium.
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Carmel.
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Big Sur.
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Carmel.
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Pebble Beach.
