NBC Universal.
How do you capture the essence of Universal in a single space? That was the challenge. After a bold vision, relentless innovation, and meticulous craftsmanship, the answer now shines from the heart of Universal’s lobby.
The Globe.
Team.
Client: NBC Universal
Agency: STRUCK / STRKTR
Production Partners: Pink Sparrow, ChromaLuxe by UWSolutions, and image handling and retouching by Beyond Photographic
The Result.
The globe isn’t just a shape—it’s a symbol. Just as Universal’s iconic logo connects the world through film and television, this globe bridges past and future, illuminating the stories yet to come. It shifts with the light, adapting throughout the day—just like the stories Universal has told for over a century.
It is legacy, suspended. A tribute to the storytellers. A beacon for what’s next. Because at Universal, the world turns on great stories.