Park City Mountain.

Brand experiences drive the practical application of guest-customer-client-employee-consumer’s loyalty. How that brand makes you feel, what memories are associated to your experiences.

Events & Activations Production.

Brand Experience.

Over the span of eight years, I managed the brand events, activations, and loyalty programs at Park City Mountain. I started when it was Powdr-owned, witnessed firsthand the “greatest clerical error in ski resort history” that lead to the Vail Resorts acquisition, and championed the newly-defined in-resort experience when Park City and Canyons merged - creating one of the largest mountain resorts in North America.

From the 2019 FIS World Championships to the annual family holiday events, I ensured every guest touchpoint was authentic to Park City’s brand, memorable, and safe.

Not going to lie. Events are fun.

  • Fourth of July Celebration.

  • US Ski & Snowboard Grand Prix and FIS World Championships.

  • Canyons Summer Concert Series.

  • Seven Summits Challenge.

  • Pond Skim Competition.

  • Torchlight Parade & Holidays.

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