A prolific and iconic ski resort, with a storied history and a roster of the world’s best athletes who call it home. The problem: a name that was stuck in the past.

Progress is impossible without change.

Team.

Client: Palisades Tahoe
(formerly Squaw Valley Alpine Meadows)
Agency: STRUCK

Palisades Tahoe brand campaign was awarded Best Overall Campaign in 2022 by NSAA, and the Best Destination Branding Award by The Poppy Awards.