Solitude Mountain.
Solitude had an identity problem. How do you take a brand from a features-focused strategy to one that resonates with consumers and builds loyalty? Do the research, align on a brand position that articulates the soul of the mountain, build creative that speaks to your audience, and activate the message on mountain.
As You Wanna Be.
Team.
Client: Solitude Mountain
Agency: STRUCK
Production Partners: Pockets Independent + Eric Schramm
Metrics.
By pivoting from key messaging focused on features and benefits of the mountain (unlimited Ikon Pass destination, proximity to an international airport) to leaning into a new brand position that reiterated its core guest mentality, Solitude won “Raddest Ad” by Ski Area Management in 2024, as well as winning Silver in the Collision Awards in 2025.
