Solitude Mountain.
Solitude had an identity problem. How do you take a brand from a features-focused strategy to one that resonates with consumers and builds loyalty? Do the research, align on a brand position that articulates the soul of the mountain, build creative that speaks to your audience, and activate the message on mountain.
As You Wanna Be.
Team.
Client: Solitude Mountain
Agency: STRUCK
Production Partners: Pockets Independent + Eric Schramm
Metrics.
By pivoting from key messaging focused on features and benefits of the mountain (unlimited Ikon Pass destination, proximity to an international airport) to leaning into a new brand position that reiterated its core guest mentality, Solitude won “Raddest Ad” by Ski Area Management in 2024, as well as winning Silver in the Collision Awards in 2025.
2023-2024 Winter Brand Campaign Video
Summer.
Next up, we needed brand consistency and the same casual attitude brought to life in summer creative. With Solitude’s new bike park, built by Gravity Logic, we created both Bike Park and family-friendly brand campaign content.
